We are committed to protecting your personal information. This Privacy Policy explains what data we collect, why we collect it, how it is used and the rights available to you as a user of the 13x777 platform.
This Privacy Policy ("Policy") is published by 13x777 ("we", "us", "our" or "the Operator"), the entity operating the online gaming and sports betting information platform accessible at https://13x777.cam ("the Platform"). This Policy applies to all users ("you", "your" or "the User") who access, browse, register on or otherwise use the Platform, regardless of your location.
We are committed to handling your personal data responsibly, transparently and in accordance with internationally recognised data protection principles. This Policy explains in plain English — the working language of this Platform — what personal data we collect from users across Pakistan (including users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and other cities), why we collect it, how we use and protect it, and what rights you have in relation to your data.
By registering an account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any aspect of this Policy, you should discontinue your use of the Platform and, if applicable, request Account closure.
For the purposes of this Privacy Policy, the following terms bear the meanings assigned to them:
| Term | Meaning |
|---|---|
| "Controller" | The entity that determines the purposes and means of processing personal data. For this Platform, the Controller is 13x777. |
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, CNIC number, IP address and financial data. |
| "Processing" | Any operation or set of operations performed on Personal Data, including collection, storage, use, disclosure, erasure and destruction. |
| "Data Subject" | The identified or identifiable natural person to whom Personal Data relates — in this context, you, the Platform User. |
| "Third Party" | Any natural or legal person other than you and 13x777, including payment processors, KYC service providers and analytics partners. |
| "Sensitive Data" | A subset of Personal Data warranting heightened protection, including government-issued identity document numbers, biometric data and financial account details. |
| "Cookies" | Small text files placed on your device by the Platform to enable core functionality, analytics and user-experience improvements. |
We collect different categories of Personal Data depending on how you interact with the Platform. The categories are described below:
When you create an Account on 13x777, we collect the information you voluntarily provide, which may include:
As required by our licensing jurisdiction's AML and KYC obligations, we may collect:
We collect Personal Data through the following channels and mechanisms:
When you register an Account, complete the KYC verification process, make a deposit or withdrawal, contact our support team, respond to a survey or voluntarily provide information through any Platform feature.
When you access or use the Platform, we automatically receive technical data via server logs, cookies, web beacons, pixel tags and similar technologies. This includes your IP address, browser fingerprint and session activity data.
We may receive Personal Data from third-party identity verification service providers (KYC/AML processors), fraud-prevention partners, payment processors and publicly available databases where necessary for compliance verification. We do not purchase marketing lists or obtain data from Pakistani payment providers such as Easypaisa, JazzCash or Raast for profiling purposes.
We may derive inferences about your preferences, risk profile or responsible gambling requirements based on your account activity, betting patterns and responses to responsible gambling prompts — solely for the purposes of player protection and regulatory compliance.
We process your Personal Data for the following specific and legitimate purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining and administering your 13x777 Account, including authentication and security. |
| KYC & AML Compliance | Verifying your identity, age and source of funds to comply with our licensing jurisdiction's regulatory requirements. |
| Payment Processing | Processing deposits, withdrawals and related financial transactions in PKR, and maintaining accurate financial records. |
| Service Delivery | Providing access to betting, gaming, live dealer, slots and information services available on the Platform. |
| Responsible Gambling | Monitoring activity for signs of problem gambling; enforcing self-exclusion, deposit limits and cooling-off periods. |
| Fraud Prevention | Detecting, investigating and preventing fraudulent activity, money laundering, bonus abuse and other prohibited conduct. |
| Customer Support | Responding to queries, complaints and disputes submitted through the Help Center or support channels. |
| Marketing | Sending promotional communications (only where you have opted in). You may withdraw consent at any time via your Account settings. |
| Analytics & Improvement | Understanding how the Platform is used to improve performance, fix bugs, optimise mobile experience for Pakistani users and develop new features. |
| Legal Obligations | Complying with applicable legal obligations, including court orders, regulatory requests and licensing requirements. |
Where internationally recognised data protection frameworks apply, we rely on the following legal bases for processing your Personal Data:
Processing your registration data, KYC documents, transaction records and Account activity is necessary to perform our contractual obligations to you under the Terms & Conditions. Without this processing, we cannot provide the Platform's services.
Processing for KYC/AML verification, fraud prevention, regulatory reporting and maintaining mandatory financial records is required by the laws and regulations of our licensing jurisdiction.
We process usage data, technical logs and inferred analytics on the basis of our legitimate interest in securing the Platform, preventing fraud, improving services and ensuring responsible gambling safeguards. We balance these interests against your privacy rights.
Where we send direct marketing communications or deploy non-essential cookies, we do so only on the basis of your freely given, specific and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.
We do not sell, rent or trade your Personal Data to third parties for their own marketing purposes. We share Personal Data only in the circumstances described below and solely to the extent necessary for each purpose:
We engage third-party processors who act under our instruction and are contractually bound to protect your data. These include: identity verification (KYC) providers, payment gateway processors, fraud-detection analytics services, IT infrastructure and cloud hosting providers, and customer support platform operators. These processors are not authorised to use your data for their own independent purposes.
We may disclose Personal Data to our licensing authority, law enforcement agencies, financial intelligence units or courts where required by applicable law, court order or regulatory obligation. We will, where legally permitted, notify you of such disclosure before it occurs.
In the event of a merger, acquisition, asset sale or restructuring involving 13x777, your Personal Data may be transferred to the successor entity, subject to equivalent data-protection obligations. We will provide reasonable notice of any such transfer and your rights in relation to it.
We do not share your Personal Data with payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah beyond the transactional references necessary to process your payments. We do not provide your data to Pakistani government agencies absent a binding legal obligation to do so.
13x777 operates under international licensing jurisdiction and may transfer your Personal Data to servers and processors located outside the country from which you access the Platform, including outside Pakistan. Such transfers are necessary to provide the Platform's services.
Where Personal Data is transferred internationally, we implement appropriate safeguards to protect it, including contractual data-processing agreements incorporating internationally recognised standard clauses and security requirements.
By using the Platform, you acknowledge that your Personal Data may be processed in jurisdictions that have different data protection standards from those applicable in Pakistan. We take reasonable steps to ensure equivalent protections apply regardless of location.
We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected or as required by our licensing jurisdiction's legal and regulatory retention obligations. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account Registration Data | Duration of Account plus a minimum of five (5) years after closure, as required by AML regulations. |
| KYC Identity Documents | Minimum of five (5) years from date of submission or Account closure, whichever is later. |
| Transaction Records | Minimum of five (5) years from the date of each transaction. |
| Communications & Support Records | Three (3) years from the date of the communication, or longer if the matter is subject to ongoing dispute or investigation. |
| Technical Logs and Usage Data | Up to twelve (12) months from collection, unless retained for longer as part of a fraud or security investigation. |
| Marketing Preferences | Until consent is withdrawn or Account is closed, plus a reasonable period to process the withdrawal. |
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with the Operator's data-destruction protocols.
The Platform uses cookies and similar technologies to provide essential functionality, improve performance and analyse usage patterns. The following categories of cookies may be deployed:
Required for the Platform to function. These include session authentication cookies, security tokens and load-balancing cookies. They cannot be disabled without affecting Platform functionality. No consent is required for these cookies.
Used to remember your preferences — such as language settings, PKR currency preference, and responsible gambling tool configurations — to personalise your experience on return visits.
Used to collect aggregated statistical information about how users interact with the Platform, including pages visited, session duration and device type. This data helps us improve Platform performance for Pakistani users across all device types. Deployed only with your consent.
Used to deliver relevant promotional content where you have opted in to marketing communications. Deployed only with your consent and disabled upon withdrawal of consent.
You may manage or withdraw consent for non-essential cookies at any time through your browser settings or the Platform's cookie preference centre. Withdrawing consent for analytics or marketing cookies will not affect your ability to use the Platform's core services.
Subject to the applicable law of our licensing jurisdiction and any overriding legal obligations, you have the following rights in relation to your Personal Data held by 13x777:
You may request a copy of the Personal Data we hold about you, along with information about how it is being processed.
If any Personal Data we hold about you is inaccurate or incomplete, you may request that it be corrected or updated.
In certain circumstances you may request deletion of your Personal Data. This right may be limited where we are required to retain data by law or regulatory obligation.
You may ask us to restrict processing of your Personal Data in certain circumstances — for example, while the accuracy of data is contested.
Where processing is based on consent or contractual necessity, you may request your Personal Data in a structured, commonly used, machine-readable format.
You may object to processing based on our legitimate interests or for direct marketing purposes. We will cease marketing communications immediately upon objection.
To exercise any of the above rights, please submit a request through the Help Center accessible from your Account dashboard. We will acknowledge your request within five (5) business days and aim to respond fully within thirty (30) calendar days. Complex requests may require up to an additional sixty (60) days, of which you will be notified.
The Platform is strictly intended for adults. We do not knowingly collect Personal Data from persons under the age of 18, or under such higher minimum age as required by the Operator's licensing jurisdiction.
Parents and guardians who believe that a minor under their care has registered on or used the Platform without authorisation are encouraged to contact us immediately through the Help Center so that we may take prompt action.
We implement a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, disclosure, alteration and destruction. These measures include, but are not limited to:
The Platform may make reference to third-party services and payment methods familiar to Pakistani users — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for contextual familiarity only. These references do not constitute endorsement of or affiliation with those entities, and none of those providers endorse or affiliate with gambling on this Platform.
We are not responsible for the privacy practices, content or data-handling conduct of any third-party services referenced on or accessible from the Platform. If you follow any payment instruction to a third-party service provider, that provider's own privacy policy will govern the handling of your data in relation to that transaction.
This Platform does not publish outbound links to third-party websites. All links on 13x777 are internal navigation links to other pages within https://13x777.cam. No user data is transmitted to external sites through Platform navigation.
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements or Platform functionality. The "Last Updated" date at the top of this page will be revised whenever a material change is made.
Where changes are material, we will provide notice to registered users via email or in-platform notification prior to the changes taking effect, where reasonably practicable.
Your continued use of the Platform after the publication of an amended Policy constitutes your acceptance of the updated terms. If you disagree with any amendment, you should cease using the Platform and may request Account closure through the Help Center.
If you have any questions, concerns or requests in relation to this Privacy Policy, or if you wish to exercise any of your data rights, please contact us through the following channels:
This is a plain-text email address — not a clickable link. Please include your Account username and the nature of your request.
Available via your Account dashboard after login. Support is provided in English, with Urdu-language assistance also available for Pakistani users.
When submitting a data rights request, please provide sufficient information to allow us to identify your Account and verify your identity before we process the request. We aim to acknowledge all privacy-related inquiries within five (5) business days.
Six core privacy commitments that every 13x777 user can rely on.
Every connection between your device and 13x777 is encrypted with TLS. Your login credentials, KYC documents and PKR transaction data are never transmitted in plain text.
We do not sell, rent or trade your personal information to third parties for marketing purposes — not to Pakistani payment providers, advertisers or data brokers.
We collect only what is necessary. Irrelevant personal attributes — such as political opinion, religious beliefs or ethnicity — are never requested or stored unless required for specific regulatory compliance.
Access, rectify, erase, restrict or export your personal data at any time through the Help Center. We acknowledge rights requests within five business days.
Data is held only for as long as legally required or operationally necessary. After retention periods expire, data is securely deleted or anonymised under documented destruction protocols.
CNIC and passport copies are processed exclusively through the secure HTTPS verification portal. Never send identity documents via unsecured chat or messaging services.
Our support team can assist with data rights requests, cookie settings and account data queries — available 24/7 in English and Urdu.
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